Social Media Marketing

Reach your customers and grow your sales like never before.

What is social media marketing?

Social media marketing – or to be more specific – social media advertising, is promoting products & services in the form of paid ads. They can appear anywhere, as sponsored posts, reels, videos and more. 

As these ads can be highly targeted to each business’ ideal audience based on their demographics and behavioral patterns, it has proven time and time again to be a highly effective method in generating leads, increasing sales and building brand awareness.

So why social media marketing?

So why is social media marketing so lucrative? Here are some reasons why:

Huge Existing Audience

Social media is literally almost everywhere in everything nowadays. From 2020 to 2025, the number of people worldwide who use social media is expected to grow from 3.6 billion to 4.4 billion. That’s over half of the entire planet’s population scrolling through social feeds! We can easily leverage on this medium that already has so many eyes peeled on it, and attract the eyes with our appealing copywriting and stunning creatives.

Extreme Targeting Capabilities

What’s even better than a huge audience? Being able to pinpoint your highest-potential customers within this huge crowd. As platforms such as Facebook tracks a bunch of our data to personalize users’ experience, we can use this in our favor. By getting into the details such as age, gender, education level, income range etc. we are able to concentrate our ads to only show to a specific target group, which helps to ensure our budget is efficiently maximized. Thanks to the creative flexibility – where we can create a variety of ad formats – zooming in to a group also allows us to craft and cater campaigns that is relevant and increase likelihood of conversions, hence greater ROI.

Clear Measurable Results

What’s even more impressive is that social media campaigns allows us to access and view real-time detailed metrics of the performance of each campaign. We are then able to see clearly what works and what doesn’t, and make informed decisions to tweak around and optimize the campaigns. Over time, this saves huge sums of budget that would have been wasted on weak campaigns. Instead, this ensures that the budget is always in the best performing strategies that produce conversions, hence ROI is almost always guaranteed.

Some of our results

FAQ

Content marketing is like building a strong front for your brand for customers to visit and stay. Social media marketing involves more outgoing methods to promote and attract eyes into your brand.

As you imagined, both serve the same purpose of ultimately getting more sales; albeit different methods which complement each other and are mutually reproductive. Hence, we offer both services together for our clients to get the best results.

We measure the success of campaigns mainly on ROI – leads, sales and revenue generated. 

Engagement metrics (reach, clicks, impressions etc.) are very useful data for research.

However, engagement metrics cannot be used to determine the performance of a campaign if they do not bring in enough conversions in the first place.

The cost of doing social media marketing varies depending on which and how many platforms are we using, the size and complexity of the campaigns, and the competitiveness of the industry.

However, our clients usually do not have to pay for the campaigns as the returns in revenue from the campaigns covers the initial cost of running the campaign. This is made possible by constantly optimizing campaigns that are performing well, and shutting off campaigns that are not to minimize wasted ad spend, hence a positive ROI is consistently attainable. 

We welcome anyone who is positive about building good relationships and growth. Nevertheless, it is important to set clear realistic expectations from the get-go in order to ensure a smooth partnership.

1) There is no guarantee that you will surely achieve outstanding results like the ones in our past case studies. The end result depends on many external factors beyond our control, such as current market conditions and your sales team’s fulfilment capabilities. We only guarantee to increase your odds.

2) If your budget is too small, it may be very difficult to utilise it well in creating effective marketing campaigns. In this case we would likely suggest other alternative methods which would be more effective for you to work with for the time-being.

3) If your business is unable to handle an increase in sales, or if your business does not have a consistent & proven sales process, it can be difficult to fully leverage on our expertise. This would likely result in higher unnecessary costs for you.