SEO
Become your customers' first choice with SEO.
What is SEO?
Search engine optimization (SEO) is a digital marketing strategy with the aim of ranking a website high on search engine results pages (SERPs) to increase organic traffic. Not to be confused with google ads, where your website appears at the top as a sponsored result from paid ads, SEO is ranking for more organic traffic only.
Think about it. When we are in the shoes of the consumer, it is completely natural for us to favor the top few results that appear when we search. We do this subconsciously as the top results are likely to be most relevant to what we are looking for, based on the keywords we search.
Hence, SEO is implemented for businesses to rank their website higher to gain more organic traffic by optimizing the website’s content, and many technical aspects to improve the website’s authority, relevance, and trustworthiness. SEO involves multiple techniques such as keyword research, on-page & off-page optimization, link building, content creation, meta optimization, among others.
Do read on if you want to find out more on why you need SEO for your business.
So what is so great about SEO?
Well, let’s have the numbers speak for us: Firstly, data shows that about 91% of Google searches do not go beyond the first page. Wow, okay. What’s more? The first organic search result on Google has an average click-through rate (CTR) of 28.5%, while the second and third results have an average CTR of 15% and 11% respectively. As concrete statistics have shown us, you can have an amazing product or service, but the lack of proper SEO is causing you to lose valuable customers to your competitors. Not convinced? Sure, let’s look at why you should start considering SEO as a priority investment for your business:
Increase In Traffic
As you rank higher on SERPs for relevant keywords related to your business, you greatly increase your brand visibility based on the data above. The increase in traffic would increase your conversions to leads/sales provided your website is well optimized for conversions. Oh, did I mention our team here in Digiboost also handles website conversion optimization? Yup, with our expert skills and experience in online sales funnels, we are able to optimize your website to improve conversion rates (CVR) alongside an increase in traffic from SEO. More traffic + Higher CVR = Increase in ROI.
Higher Quality Leads
Not just more traffic, but also more traffic of higher quality. As SEO is ranking for organic traffic based on specific keywords, the traffic that you get are high intent users who are actively searching for your product/service. In other words, people who already want your product/service, just deciding whether to get it from you or your competitor. Another way could be that your customer is searching for a solution for an existing problem. Even though they are not yet aware of your product/service, you would be able to present yourself as the “perfect” solution to their problem – by ranking for keywords related to the problem itself with SEO – and have customers who come with a sense of urgency to buy a fix. Use keywords wisely to target your ideal audience and coupled with a higher CVR, ROI is bound to increase.
Huge Long Term ROI
As SEO is not a one-time effort but an ongoing process. It can prove to be very sustainable and relatively more cost-effective compared to other strategies. The good thing about SEO is that it is a “build-up” strategy (unless you use black hat SEO). Once your website is optimized, it will continue to generate traffic and leads without additional spending in paid ads. The only ways your website will fall back down the rankings would be 1) changes in google algorithms and 2) your competitors overtake you by working on more SEO than you. Hence, SEO is a very valuable investment for businesses who want to increase their online market share, provided you are in it for the long game, as is the nature of SEO strategy and its great benefits.
Some of our achievements
30.5k In Organic Traffic For F&B Business
2-3X Increase In Organic Traffic For Salon
4X Increase In Organic Traffic For Pest Control Business
Do you want more customers to buy from YOU instead of your competitor?
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WALK-THROUGH
By the end of this free walk-through, you will be able to:
FAQ
How do you measure the success of SEO?
There are several metrics that can be used to measure the effectiveness of the SEO strategy. Ultimately, key metrics are website rankings, traffic, and conversions. Which metric is priority depends on the goal of the marketing campaign.
Tools such as Google Analytics and Google Search Console can provide valuable data on these metrics and help determine the key metrics as mentioned above.
How long does it take to see results from SEO?
It depends on the competitiveness of the industry and the current SEO state of the website.
As SEO is a long-term strategy, it can take anywhere between a few weeks, and up to 6 months to see results, while most significant results are most commonly seen by 9-10 months.
There are a few reasons why SEO is a long game and cannot be rushed:
1) It takes time for Google to crawl your website to determine its ranking based on authority, relevancy and trustworthiness.
2) Technical optimization techniques cannot be rushed as there are too many areas to cover, and rushing all at once would make it extremely difficult – if not impossible – to analyze data to pinpoint which techniques implemented are effective, and which are not. Without knowing exactly what works and what doesn’t, we are not able to carry out the SEO strategy effectively, and would lead to no ROI.
3) It also takes time to build up content consistently to stay relevant on trends throughout a long period.
Can SEO be done in-house rather than outsourced?
Of course! Similar to any marketing strategy, the decision to do SEO in-house or outsource depends on factors such as the size of the business, the level of SEO expertise on the team, and the availability of resources.
Why it may be a good idea to outsource SEO to an agency like Digiboost? Well, simply put, you are able to get much more than what you pay for.
On top of SEO, we will help you optimize your website for conversions to improve CVR as well. What’s more? You are able to gain access to our range of expertise that is performance-focused to help you scale your business at any stage you are in. We pride ourselves as your reliable comprehensive digital marketing partner throughout your business growth, and we mean it.
Can SEO and paid ads work together?
Yes they can! As SEO is a long term strategy that takes a relatively longer time to see results, in the meantime, it may be a good idea to use PPC ads as a short-term strategy to complement by getting traffic first while SEO picks up.
In fact, Digiboost offers complimentary SEM when we take on an SEO project to provide our clients a more comprehensive search engine strategy.
What is local SEO?
Local SEO involves optimizing a website for local search queries, like “plumber near me” or “western restaurants in Singapore”. It’s important and beneficial for businesses with a physical location because it can help them appear in Google’s “local database” of map listings, which can drive more local traffic and leads to the business.
Some ways for businesses to optimize for local SEO in Singapore are to optimize their Google My Business listing, location-based keywords and links, as well as online reviews and integration with social media, among others.
