Search Engine Marketing

Grab your customers before your competitors do.

What is search engine marketing?

Search Engine Marketing (SEM) involves the promotion of websites through increasing their visibility in search engine results pages (SERPs). SEM consists of 2 main strategies: search engine advertising (PPC) & search engine optimization (SEO).

Search engine advertising is where marketers bid on the keywords they want their ads to show up for, and these text-based ads are found at the top of search results when a user searches for certain keywords and phrases. This can bring in a lot more quality traffic to your website and improve rate of conversions. However, the highly competitive nature of search engine marketing requires careful management and optimization to ensure that campaigns are getting the best possible ROI.

What's so great about search engine marketing?

Does my business need search engine marketing? Well, it really depends. For example if your business operates in a very niche industry with little to no competitors, you may be able to generate enough traffic and leads from organic search alone. However, SEM is almost essential for businesses in highly competitive industries to stand out. Nevertheless, here are some ways SEM can help to improve your business:

Be the #1 go-to Solution

Now imagine this, you are enjoying a nice casual stroll in the park – when all of a sudden – you feel the pitter patter of water droplets. You frantically looked around for shelter, and which one do you consider first? The first one your eyes set on. When a user is looking for your product/service and starts to choose among you & your competitors, wouldn’t it be great if yours is the first one they consider? With search engine marketing, you can easily achieve that.

High Traffic Shopfront

When setting up a retail store, location is a huge factor in determining a store’s relative advantage and profitability. Well, as of January 2023, there were 5.16 billion internet users worldwide, which is 64.4 percent of the global population. By using search engine marketing, you are able to set up your store on the busiest shopping district at a much more affordable rate.

ROI-efficient

Search engine advertising is extremely cost-effective as it is governed by a pay-per-click (PPC) system. By only paying when a user clicks on your ad, you are essentially only paying for high quality leads as these customers already have a desire to buy your product when they click into your ad. Combined together with a well optimized landing page, conversion rates will only increase, leading to a healthy ROI.

Some of our results

17,000+ Purchase For Local F&B Business

We helped a local restaurant generate 6 figures worth of sales with social media & Google ads with just $20,000 in Ad Spend. (10x ROAS)

$100,000 Dollars From $8,000 Ad Spend in 4 Months

We helped an Insurance Agency generate $100,000 in commissions with Facebook and Instagram Ads, achieving a 12.5X Return On Ad Spend.

100,000 Leads Generated Till Date

Till date, we have managed to generate 100,000+ high value leads for our clients' service based businesses.
See more

Eager to increase conversion rates ASAP?

CLAIM YOUR NO-OBLIGATION FREE DIGITAL MARKETING

WALK-THROUGH

By the end of this free walk-through, you will be able to:

Have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online.

Spot untapped opportunities and gaps in your current online marketing approach.

Understand the type of online funnel that complements seamlessly with your current sales process.

Which methods & channels are most suitable for you and which are not.

FAQ

Paid search advertising runs like an auction, where businesses would bid on certain keywords. Hence the cost-per-click (CPC) varies depending on level of competitiveness in the industry, quality of ads, ad budget, and even geographic location. 

These costs can be minimised by constantly optimizing the campaigns to remove irrelevant keywords and doubling in on what converts to maintain good ROI, which is what we do at Digiboost.

A campaign’s success can be measured based on conversion metrics: click-through rate (CTR), conversions, return on ad spend (ROAS). 

Number of clicks is not useful in determining the success of a campaign as a click does not equals to a conversion. When we measure success, we are looking at acquisitions and sales, not just traffic.

While SEM can be effective for many businesses, it may not be suitable for all. Some businesses may not have enough budget to utilise SEM efficiently, some businesses may not have enough significant online presence, or some businesses just would not benefit enough to justify investing into SEM. 

Hence, it is important to clearly assess your business’s goals and resources before deciding if SEM is the way to go. Come speak with us on a free consultation to find out if your business would benefit from SEM today!

Yes they can! As SEO is a long term strategy that takes a relatively longer time to see results, in the meantime, it may be a good idea to use PPC ads as a short-term strategy to complement by getting traffic first while SEO picks up. 

In fact, Digiboost offers complimentary SEM when we take on an SEO project to provide our clients a more comprehensive search engine strategy.