High Converting Funnels
Turn browsers into buyers, say goodbye to low quality leads.
What are funnels?
A funnel is a step-by-step representation of the customers’ journey – from attention > interest > desire > action. A landing page funnel is crafted with an engaging experience that the user will find themselves engrossed into and will want to keep reading.
Hence a landing page funnel is almost like an automated sales process; it takes the role of a salesperson to guide a customer down a clear and simple path towards taking an action.
How can landing page funnels increase my ROI?
Of course we can talk about the many great features of a landing page funnel for hours, but we know what you are here for – how can it benefit you and your business. Let’s get straight into it:
Improve the Quality of Leads
Having talked to and worked with many businesses from finance, real estate, beauty, education etc., a common issue persists across the different industries: low-quality leads. “Leads that don’t remember signing up for this”, “leads that are not contactable”, sounds familiar? A landing page funnel solves this issue by using dynamic content to create a personalized experience for the users to immerse themselves into. We then use strategic placing of social proof in the form of testimonials to further warm the lead up. This allows us to automatically filter out low-interest leads and ensures that the leads who come enquire for your service, are those with a strong desire for your service.
Increase Conversion Rates
What’s the most effective way to convert a click into a purchase? By stirring up demand in the process. A landing page funnel excels at this as it offers a user a seamless experience to the checkout. This is well achieved as unlike a homepage or any website pages, a landing page is designed to eliminate any distractions such as unnecessary navigation menus and social media links, and focusing only on a specific desired action. A landing page also allows for creative dynamic content to present a clear description of your product and its benefits in an attractive manner. And finally we leverage on social proof (reviews) to ease customers from consideration to making a purchase.
More Data Collection
A landing page funnel also allows us to collect even more data such as contact details, browser behavior, interests and preferences etc. These data is incredibly useful for future marketing campaigns where we can use these insights to better target our audience. This also allows for retargeting methods to further increase conversion rates.
Looking for a reliable flow of high quality leads and conversions?
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WALK-THROUGH
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FAQ
What kind of business can benefit from funnels?
Any business looking to increase conversions and get more high quality leads can benefit from using a landing page funnel.
Regardless if you are selling a product, service, or promoting an event etc., a landing page funnel is always custom-built for your business.
Are funnels suitable for any business?
Landing page funnels are very effective in increasing conversions and getting high quality leads. However, they may not be suitable for some businesses. For example, businesses that
-Do not have a clear sales process and/or proven product,
-Lack experience in closing leads from the cold market,
-Unable to scale and lack capacity to handle a fast increase in leads,
would not benefit as much from landing page funnels. Don’t worry, if you are unsure, feel free to speak to our marketing specialists for a free consultation on your business.
How good is the quality of the leads?
Although leads generated from our campaigns are not as high in quality as a word-of-mouth referral lead, they are considered highly qualified for the cold market.
This is achieved through multiple rounds of targeting and qualification of the leads, such as including a list of questions specific to what you look for in qualifying a lead. This helps to automatically filter out those who are less interested, and ensures that the leads generated are those who are genuinely interested.
