Content Marketing
Establish yourself as a thought leader in your industry.
What is content marketing?
Content marketing involves creating and sharing valuable and relevant content that reflects your brand and often showcases the benefits of your products and services.
This helps in attracting a clearly defined audience who would most likely become your customers. Some common examples are social media posts, blogs, e-books, infographics and more.
How does content marketing help?
As over 93% of internet users are social media users, we have decided to streamline our expertise into specialising in social media management. Here’s how it can help your business:
Increased Brand Awareness
Social media provides a low-to-zero-cost platform for businesses to showcase their products and services, connect with potential customers and give them a feel of the brand’s culture for them to resonate with. By consistently creating and sharing valuable content on social media, businesses can leverage on the easily accessible platforms to increase their brand visibility seamlessly.
More Customer Engagement
Social media can be a conducive medium for businesses to communicate directly with customers. This makes it much easier for businesses to respond to customers’ comments and messages. Engaging in conversations with the audience helps to build trust and loyalty between brand and customer over time.
Detailed Analytics and Insights
Social media platforms offer a variety of relevant insights and data figures that can help businesses do more detailed research and understand their audience better. The effectiveness of marketing strategies can also be measured more accurately, which enable businesses to better optimize their strategy along the way. This includes social media advertising campaigns as well – which in turn would bring a larger audience into your brand – and the cycle pretty much repeats itself, which is the beauty of it.
Wonder what your brand's online presence will develop into?
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WALK-THROUGH
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FAQ
How does content marketing differ from traditional marketing?
Traditional advertising often focuses on selling products or services directly to the audience. While content marketing is more of sharing informative content that can help solve problems or address needs, which helps lead to a more engaged and loyal audience over time.
How do you measure the success of content marketing?
Content marketing primarily increases your brand awareness and the effectiveness can be measured with engagement metrics such as likes, followers & shares.
However, the ultimate goal of content marketing is to complement your overall marketing strategy in increasing revenue and ROI. Hence, the effectiveness of content marketing can also be measured from an increase in enquiries & sales.
What kind of content marketing is the best?
Well, there is no one best method. It depends on your target audience, your industry & what your business is about. The most effective kinds of content marketing are the ones that can best connect with the desired customer, and positively shift the customer’s attitude to be loyal to the brand.
